Branding with Email Marketing - Helpforbeginner

Branding with Email Marketing - Helpforbeginner

Tips and Tricks for Branding with Email Marketing



Branding with Email Marketing - Helpforbeginner


Branding with Email Marketing: If we are talking about email marketing, then the first thing to do is to understand its meaning and understand what value it has for your online marketing business.


Email marketing is a component of an inbound marketing approach that is used to draw in customers and nurture ongoing connections with them.


It can also be proven as one of the best e-commerce marketing strategies to win back lost customers for the business.


Knowing and understanding what email marketing is, let's try to figure out why marketers should use email marketing to increase brand awareness by examining the following statistics.


Reports indicate that 3.719 billion people used email globally in 2016. In 2018, it reached 3.823 billion. And according to the forecast of statistics, it is expected that in 2022 it will reach 4.258 billion.”


This statistic shows the active number of email users from 2017 to 2022. Thanks to statistics, we can clearly understand that the number of email users is increasing year by year. And if e-commerce marketers invest in an email marketing strategy, they have a great opportunity to reach a wide audience to make money online.


Through email marketing, brands can realize their desire


  • Reach a wide audience
  • Understanding the user's area of ​​interest
  • Get loyal customers
  • Make conversions
  • Increase engagement
  • 6 Types of Emails You Should Include in Your Marketing Campaigns
  • Email Marketing for Every Stage of the Customer Lifecycle
  • 8 Ways to Brand with Email Marketing
  • 13 Benefits of Email Marketing for Brands
  • Bonus Tips


6 Types of Emails You Should Include in Your Marketing Campaigns


1). Newsletter

We can insert numerous links in this kind of email. In the newsletter, marketers include information about blog posts, product updates, special offers, etc. This is why newsletter emails can be recognized as one of the best brand awareness email marketing campaigns for online marketers.


But this type of email has the disadvantage that because these emails contain many calls to action, the user can get distracted and not go to the page you want them to land on. Therefore, it is always better to include fewer call-to-action buttons and links.


2). Nutritious Lead Emails

Lead nurturing emails require a series of similar emails. This type of email is sent at regular intervals.


Marketers create lead emails to convert leads into customers. This type of email can also increase audience engagement. Lead emails have a 5x higher click-through rate than regular emails.


3). Transactional emails

Transactional emails have a higher click-through rate than any other kind of email. Transactional emails have a higher open rate because they act as a confirmation message to customers. This type of email is used during the closing phase.


4). Emails for a special occasion

You can send emails on special days for your customers such as birthdays, anniversaries, etc.


Additionally, you can add discounts and offers to the email. Additionally, compared to other email types, this one has a better CTR and can increase sales and customer loyalty for your company.


5). Educational emails

The purpose of educational emails is to provide information about products and services to users who have expressed interest in them.


Companies pay attention when creating educational emails because these emails can change how users feel about their business. Long-term relationships and client loyalty are fostered by using this style of email.


  • Advertise less, educate more
  • Provide useful and complete information about the company

6). Promotional emails

Companies use promotional emails to entice users to their products and services. The main purpose of these types of emails is to promote and increase the sales of the company by starting to send emails.


To create your promotional emails, you first need to create a list of email addresses of users who are showing interest in your products and services.


  • Create your list of email addresses of the users you want to provide an offer to.
  • Remember to create a sense of urgency with your content and product and service offerings.

Email Marketing for Every Stage of the Customer Lifecycle



Branding with Email Marketing - Helpforbeginner


Marketers need to know what type of email content they need to generate at each stage of the customer lifecycle to improve a company's ROI.


The customer journey includes the following steps


  • Awareness
  • Convert
  • Close
  • Delight
  • Repetition

As you can see, each stage of the buyer's journey is completely different from the next. Therefore, it is also important to generate content at each stage of the client.


Stage 1


Awareness: During this stage, marketers increase their brand awareness. The end user learns about the brand's products and services.


Here, the job of marketers is to provide knowledge and inform potential customers about their company's products and services.


To get them to discover and appreciate it, marketers use blogs, social media, websites, emails, etc.


Marketing advice. In the first stage, remember that they are not your customers, they have just begun to discover your brand. Therefore, at this stage, it is important to tell them about the benefits and features of your product and service so that they become your customers.


To understand what type of email you should create in the first step, take a look at the following image.


Hello [name]


Welcome to the NextFreelancer team, we are very happy to announce that you are now part of our family.


To learn more about our company, you can refer to the Winners blog They don't do different things, they do different things | Ranked #22 in the 2018 Deloitte Fast 50 and ABOUT page.


Sincerely,


NextFreelancer Team


Stage 2


Conversion: At this stage, the potential customer is well aware of the brand's products and services. He/she has acquired the necessary knowledge about the product and services they are interested in.


The potential buyer has gained adequate knowledge about the products. Therefore, the task of marketers now is to influence the purchase of customers. And to convince them to make more and more purchases.


Marketing advice. To influence leads to buy, include the following offer types.


  • Free shipping
  • coupons
  • Awards
  • Holiday season discount


Hello [name]


We're offering 10% off HubSpot Integration Pro and 5% off its add-ons, so don't miss out.


For any questions or problems, you can contact me or my team. We are available by phone and Skype.


Sincerely


, ABC


Stage 3


Closing: After all the effort at the final stage, leads turn into customers.


In digital marketing, whether big business or small business, everyone is doing their part to turn leads into customers. But what is the point in all the efforts and labor if the buyer buys at a time? As a marketer, we all want long-term relationships with our customers.


Marketing advice. To keep customers interested in products and services, send out newsletters at regular intervals. This newsletter may include information about a new blog post, new product arrivals, changes to previous products, etc. e. This will surely help your business win customer loyalty.


Dear [Name]


Thank you (name) for purchasing our product (product name).


We will keep you updated on new offerings, new product launches, and changes to older products through our blogs and newsletters.


thank you


alphabet


Stage 4


Rapture: In the previous stage, we won the trust of customers. And now it's time to nurture them to more purchases.


Marketing advice. I have already told you in my previous blogs that acquiring a new client costs 5 times more than acquiring an existing client. Hence, it is more beneficial to increase customer retention for the business.


Dear [name],


You will be happy to hear that we provide special offers on our products in the event of Black Friday for our loyal customers.


To learn more about offers, stay with us. For any questions or problems, you can contact me or my team.


Sincerely,


ABC


Stage 5


Repeat: By building strong relationships with clients and improving them regularly, you can turn your clients into promoters.


Dear [name]


We know that you are interested in email marketing campaigns and want to use them for your business.


You will be aware that we have prepared a complete series of email marketing blogs. For any questions or problems, you can contact me or my team.


Sincerely


, ABC


8 Ways to Brand with Email Marketing


Building a brand with email marketing is important, but doing it right is even more important. So now I'm going to discuss different ways of branding with email marketing.



Branding with Email Marketing - Helpforbeginner

1). You must know your audience

To build your brand, the first and most important task for internet marketers is to define your target audience. Once you have identified your target customers, you increase the chance of reaching the right audience through your emails.


2). Use the Right Email Marketing Content

Email marketing can prove to be one of the most effective marketing methods if the content it uses is powerful and memorable.


Email Content Creation Tips


  • Turn on an enticing theme
  • To prevent spelling errors, use a program like Grammarly.
  • grammatically
  • ProWritingAid
  • White smoke
  • Spell checker Plus Pro
  • GingerSoftware
  • After the deadline
  • Hemingway application
  • Online correction
  • paper rater
  • Grammar check
  • Avoid using persistent ads
  • You don't have to write history. Be short and simple.
  • You should use the bold tag to highlight important words and links.
  • Content formatting must be done carefully
  • Create content that sparks curiosity in the human mind
  • Words and phrases to avoid when writing an email
  • With hope
  • Just
  • I'm sorry
  • Actually
  • Something like
  • Obviously
  • But
  • Hi Hi
  • Good/Noted
  • Apparently
  • i / me
  • Not
  • Excellent
  • Sincerely
  • yours truly / yours truly / yours truly
  • I thought I should lend a hand.
  • Please feel free to contact me.

3). Use a consistent email template

An email template is a pre-written email that the user can modify with their content. You can use the same template numerous times with different content. Use dependable email templates for a successful email marketing campaign.


Color. The first thing users notice is the colors. So use enticing colors for your logo and images to have a lasting effect on your client's mind.


Font. Using too many fonts for emails can make your email look messy and distract the user from the main purpose of the email. So it's always a good idea to use the same fonts for emails as well as blogs and websites. Depending on the type of your business, you can use different fonts as a reference, such as tattoo fonts and stamp fonts.


Council. Use one or two fonts for your emails and stick to them.


Platforms where you can create your templates


  • LLCServices
  • Octane
  • know
  • Newsletter Creator
  • Zurb
  • Mosaic
  • sendin blue
  • SharpSpring
  • movable ink
  • BEE free
  • MailGet


4). Use your brand logo

Customers recognize your company by your brand logo. When users open an email, they need proof that the emails are from your company. And logos work as proof of your brand.


Council. Use the logo at the top of the email so that users can easily recognize that the email is from a trusted site.


5). Visible call to action

A call to action link can redirect the user to (website, registration page, checkout page, checkout page, blog page, etc.). Depending on the email type, include links. Example


  • If you want a user to purchase on your website, go to the BUY NOW page.
  • If you want to tell a user about a website, take them to a page on the website.
  • If you want them to register on your site, redirect them to the registration page.

Council. Avoid too many links, use only where necessary and appropriate.


6). Optimize your emails for mobile devices

One of the most crucial elements of any marketing strategy is optimization. Because by optimizing your website, blogs, and emails, you stand a chance of reaching a wide audience. A mobile-optimized email has a higher open rate than others.


  • 88% of users open email messages on their smartphones.
  • In 2016, over 50% of emails are opened on mobile devices.


Therefore, it becomes clear from the statistics that it is important to optimize emails for mobile devices.


6 Ways to Optimize Emails for Mobile with


  • Using Responsive Templates
  • Saving the size of images from 40 to 70 kb
  • Resize images to fit on a mobile phone screen.
  • Increasing the size of links and call-to-action buttons
  • Using readable fonts
  • Highlight the subject line

7). Add images and landing pages to emails

Adding images and landing pages to emails is one way to make them more attractive and effective. And a call-to-action landing page to give your users the best brand experience. The image below shows how to add a logo, links, and highlight content.


Tips. Make sure the landing page with the call to action redirects the user to the correct page.


8). Track Email Conversions

To measure how many conversions your e-commerce business has earned with your email marketing strategy, measure the following KPIs.


Email Marketing KPIs


  • Open Rate - The average number of users who opened your email.
  • click through rateIt shows the total number of unique clicks about the number of emails delivered and then multiplies the result to get the CTR.
  • Conversions are the number of users who purchased by clicking on one of the links in the emails.
  • Bounce Rate - Shows emails with a high bounce rate.
  • The unsubscribe rate is the number of users who unsubscribed from your emails.
  • Spam Rate - This displays how many people have spammed your emails.
  • Refer to our blog to learn how to avoid spam filters during emails. Learn how to avoid spam email marketing filters.
  • Cost per lead – how much does it cost to acquire a new client via email on average?
  • Website traffic - shows how many site visitors came through email.

13 Benefits of Email Marketing for Brands


Marketers should look into the benefits to understand why it is important to have an email marketing strategy to build brand awareness for an e-commerce business.


1. Easy to a target audience

2. Spreads brand awareness

3. Generates new business customers

4. Requires less investment

5. Increases customer retention

6. Increases conversion rate

7. Easily enable offers/discounts/rewards

8. Results are measurable

9. Easy to implement

10. Increases the likelihood of reaching the right audience at the right time

11. This saves time as the same email can be sent to multiple users.

12. Increases newsletter and blog subscribers

13. Easy to share

Bonus Tips


  • Segment your customers before developing an email marketing strategy to build brand awareness

  • To learn how to segment your customers for your email marketing, check out our blog How to turn your emails from simple to great with email marketing segmentation?

  • Include offers in your emails for more conversions

  • Submit Holiday Sale Offers

  • Users who subscribed to your emails

  • Users who have shown interest in your brand by providing their email address

  • The content you use for social media and email should be the same.

  • Use grammar to avoid mistakes

  • Sending an email at regular intervals

  • To find out how often you should email your customers, check out our blog How Often Should You Email Your Subscribers?

  • The subject of the message should be interesting and emphasizing

  • Design your emails according to the interests of the customers, it will be more beneficial for the e-commerce business.

  • Remember that B2B and B2C email content is different, so tailor your content to suit your business type.

  • Prepare Your Future Emails in Advance

  • Type of emails to avoid

  • Emails that are against the law

  • Emails containing misspelled words

  • Emails with bad content

  • Include relevant links

  • Use Consistent Email Design

Final words


An email marketing strategy plays a vital role in inbound marketing strategies to drive conversions. Therefore, in this blog, I discussed the various ways that brands can establish their position in the market.



Do you have questions about how to find your ideal niche? Let us know in the comments below!


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