Business Content Ideas For Your Blog

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Business Content Ideas For Your Blog

Original Content Ideas For Your Business Blog

Business Content Ideas For Your Blog

Business Content Ideas For Your Blog: Blogging is considered one of the easiest ways to create original content for your website. This is what marketers all over the world have been screaming about for a long time.

But creating, distributing, and promoting your content aren't necessarily simple processes. This can be frankly a daunting task. Together with your team, you must come up with original ideas to share, find and hire a talented writer, and then market your content like your life depended on it.

Oh, and then repeat.

Indeed, blogging is not a walk in the park. To make content creation easier, here are some tips to help with one of the hardest initial processes: coming up with ideas.

1). Visual content

The saying "a picture is worth a thousand words" may come to mind.

Even if they are great, photos only provide you one chance to give your readers engaging imagery.

Videos, custom images, and infographics will also help you engage your audience.

Check out this infographic from ChairOffice. chair office sells chairs and office furniture - an easily "boring" niche (sorry, CO!). But the infographic made its way to Mashable and Entrepreneur and has been shared over 20,000 times.

Why was it so successful (Business Content Ideas For Your Blog)? There are two reasons:

  • First, because the contents had nothing to do with office chairs. It was called 12 World Records You Can Break in Your Lunch Break, a KILLER headline that grabs readers' attention instantly.
  • Second, it was visually appealing. The CO team compiled all the information into an easy-to-read "fact file", making it widely available. If your blog consists of a post after post of long prose and random stock images, you might consider adding random infographics to the mix.

Some ideas:

  • Use real people in your videos to create intimacy and connection with your audience.

  • Use infographics or comics to present information in a new way.

  • Use photos to tell a story. Try a How-To post using mostly photos (or GIFs), or use the gallery to share your brand's growth story.

2). Useful tools and resources

Everyone is hungry for information, whether they consciously think about it or not! We are driven by a thirst for knowledge - whether it is to become better at what we do, or simply to show off in front of our peers!

Think carefully about your response to any unfavorable criticism. It doesn't matter what product or service you offer, you will always keep your potential audience and customer in mind.

Think about your customer and discuss with him what he wants to know. If you're selling a product, don't just tell people about the product. Instead, tell a story about the whole process.

Provide a checklist, resource, or guide. Allow your customers to become “experts” in their niche too.

Some ideas:

  • “First Buyers Refer [Insert Your Service/Product Here]”

  • "Tips for caring/cleaning your [product]"

  • Remember to think outside the box. MyBedFrames sells beds and mattresses. That's all. But they wrote this decorating blog post because they realized that their target audience was interested in interior design.

3). Answer general questions

People always want to know more. Check out your support page and FAQ for ideas on topics that concern your customers. Compose a detailed and carefully crafted answer to each of their most important questions and turn each one into a new blog post.

Soon enough, you'll find yourself blogging with really useful and helpful information.

But more importantly, it will show your customers that you are actively listening to them.

Answer the correct questions:

  • Talk to your customer service and sales team and find out what questions you get asked the most.

  • Use sites like Quora to find questions people are asking. Once you've written a blog post, you can answer these questions and link to your recently published article (and drive targeted traffic).

  • Create small surveys and ask your customers to answer them. Use this data and feedback to create amazing content that your readers will love.

4). Reviews

There's nothing wrong with highlighting some of your best customer reviews on your company blog. Just try not to get in the habit of leaving ONLY positive reviews. No business is perfect (face it!), and you'll look self-indulgent and spam.

Some ideas:

  • Invite clients to write a detailed review of their experience. In this way, you actively engage them by showing that you value their opinion.

  • Choose quotes or ratings and turn them into images. Perhaps you could create a monthly "review board" where you post a few mixed customer testimonials. Be wise in your response to any unfavorable criticism.

  • If you get a bad review — and you did something wrong — make a public apology. As intimidating as it is, it will work in your favor ( Officevibe did it and they came out on top).

5). Review and update old posts

In this article business content ideas for your blog, Review your old blog posts and refresh them. When you're done, redistribute them so everyone knows they're still relevant.

Go back to old topics and discuss how things have changed since then or how things have stayed the same.

Some examples:

  • We were right on track, just look at this prediction we provided in 2008!

  • Updated: [Insert old blog post title here]

  • If you have old survey statistics, consider creating a new survey and interestingly compare old and new data.

6). Evergreen content

When thinking about a blog topic, ask yourself: Will people still read this and think it's interesting a year from now?

Ideally, you would like the answer to be positive. This is evergreen content, content that doesn't have a "time limit" and won't suddenly become outdated after a few months.

Of course, such content is much more difficult to produce. But if you can manage it, it will do wonders for your blog (and traffic).

Some ideas:

  • Consider the subtopics in your niche that are constantly being talked about.

  • Try writing a beginner's guide - there will always be newcomers to your industry.

7). Give away free stuff

There seems to be resistance in every business when it comes to giving away free value and understanding.

If your blog is relatively new, a contest is a great way to build an initial list of subscribers and subscribers, as no one can resist free content (especially if it's something really good).

Some ideas:

  • Give away a new or popular product or service in a contest, but get people to sign up for your mailing list to enter.

  • Offer a product or service in exchange for a review.

8). Follow me

Share your experience and establish yourself as a respected and authoritative source.

Reveal some of your best secrets. There is a huge theory that giving away free advice is damaging to your business - that people won't pay for your products or services if you give them away for free.

It depends on your business, I respond to that. People will always use a digital agency like the one I work for because they don't have the appropriate in-house resources to do it on their own.

Having shared my knowledge with you, do you think you will be more or less likely to use my services in the future?

Some ideas:

  • Guest blogging on influential sites in your niche.

  • Write an incredibly helpful manual. Be specific, don't be too general.

  • Share industry secrets, especially if your competitors haven't talked about it.

  •  You will appear honest, authoritative, and more professional.

BONUS: At least keep this tip in mind when it comes to blogging for your business!

More in Article business content ideas for your blog, you are not writing for yourself. You write for a specific audience. Identify who it is, and then put yourself in the reader's shoes.

  • What would you like to read about?

  • What would you like to know?

  • What are you willing to share and why?

Think about these questions every time you write a new blog post. You will have SEOs telling you to think about keywords first. NOT.

Put your audience on a pedestal and write with them in mind. When you're done, give the post to an SEO specialist to read it. Soon enough, you'll be able to create world-class content—and that's how you can stay ahead of the competition in the long run.

Do you have questions about how to find your ideal niche? Let us know in the comments below!

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