TIPS FOR CREATING INTERACTIVE CONTENT

TIPS FOR CREATING INTERACTIVE CONTENT

TIPS FOR CREATING INTERACTIVE CONTENT



TIPS FOR CREATING INTERACTIVE CONTENT



Engagement is one of the most important aspects that need attention when creating content.


Of course, traffic matters too, but if your content isn't driving traffic, then you won't get the results you were looking for.


There are many different ways to do this, but the main purpose of interactive content is to capture the attention of visitors and keep them until they are satisfied. Luckily, it's very easy to create valuable content with an interactive marketing platform.


4 EXAMPLES OF INTERACTIVE CONTENT MARKETING PLATFORMS


There are only four main types of interactive content that you should pay attention to when working with the site. Choosing the right interactive content marketing platform will help you create compelling content not only quickly, but often and for free.


1. TESTS


Perhaps the most popular form of interactive content is the regular quiz. They are simple to make and easy to pass.


However, the tests can give incredible results.


For example, take a look at the engagement on Women.com, which has achieved these numbers by regularly posting quizzes:


About half of the traffic on Women.com comes from quizzes. They even managed to bypass Buzzfeed, the site made famous by this type of interactive content:


They have very simple tests. The most successful test on the site is called: “Test: Only 1 out of 50 people can find 16 grammatical errors here. Can you?”


The SurveyMonkey platform is a hugely popular tool for creating interactive content, and it's completely free. And Quiz Maker has three different options - you can use the most suitable for you.


2. CALCULATOR


Online calculators do more than just allow texts to be added and removed. They are very useful when performing complex calculations because they make them so much easier.


Another extremely popular tool is the mortgage calculator. Nearly every major website offering mortgages and real estate advice uses such a calculator. Clients looking for a new home need this information, they don't want to do complicated calculations to get it (or to find out about the solution already at the credit institution).


Check out NerdWallet's Mortgage Calculator, it's a great example of how you can use an interactive content marketing platform to create the ultimate winning webpage. Such a page will bring you traffic for many years to come.


If you're looking for a free interactive content marketing platform to create a calculator, check out uCalc or Calculoid.


For those who need a more sophisticated version of the calculator, there is ContentTools.


3. INTERACTIVE VISUAL INFORMATION


Interactive visuals help people better understand complex concepts by illustrating them with visual information. However, unlike infographics, such visual effects help not only to assimilate but also to digest the information offered.


Winds and Words, which has emerged in recent years, is a fun example of the use of visualization techniques: “We collect data from the scripts for the first six seasons of HBO’s Game of Thrones, as well as other sources related to the show, analyze and we visualize the dialogues of the characters and other forms of their interaction.”


If you watched the series, you know how difficult it was sometimes to remember all the plot moves and details of dozens of character interactions with each other, and this had to be done year after year. This tool shows users who the character has interacted with and how often they have done so, broken down by season.


This type of marketing content can be created using an interactive content marketing platform such as R Shiny.


Such software may not be free, but the result is worth it.


4. TIMELINE, SLIDERS, AND MORE


Finally, another fantastic use case for an interactive content marketing platform is to create a timeline or slider that shows the progress of a product, service, or event.


For example, take a look at this cool timeline here - it shows the evolution of the iPhone. One-click of the mouse will allow you to see how the models have changed. It's much more interesting than just looking at them in one static image. The timeline gives you a much better idea of ​​how the dimensions of the device have changed over time.


Another interesting example shows how the variety of technologies has grown from 2014 to 2017. A simple side-by-side comparison of each year would be enough, but it's much more fun to look at the metrics and see exactly how technology has changed with just one click.


If your site needs a graph, you can use the Preceden platform - they have a free trial. The Preceden platform is trusted by brands such as Netflix and Slack. For this kind of content, R Shiny is also great.


THE MOST IMPORTANT RULE FOR CREATING INTERACTIVE CONTENT



TIPS FOR CREATING INTERACTIVE CONTENT



Now you understand what interactive content is and what options you have. It's time for the next step - choose the most suitable option for your business.


As you explore the different types of interactive content that are successful in your industry, you'll see that even in one category—let's say tests—your options are unlimited. You can improve something all the time, work on the interface, presentation of results, etc., there is no limit to perfection.


However, don't forget the quote from Help For Beginner, ​​founder of Next Freelancer: "One of the best ways to be successful in today's marketing is not to impress, just be helpful."


The bells and whistles are great, but if your interactive content doesn't provide the useful answers the industry demands, don't count on it to hold anyone's attention for long.


Keep in mind that your answers don't have to change anyone's life. Sure, from time to time we need a mortgage calculator, but more often than not, Women.com readers just want to know if they can guess "All 15 hits of the 80s in one line."


Different industries require different interactive content.


CREATING INTERACTIVE CONTENT IS EASIER THAN EVER


TIPS FOR CREATING INTERACTIVE CONTENT: Depending on the type of content you choose, an interactive content marketing platform can write your next post for you and do it for free.


However, remember that you should not rush. To get started, check out the Buzz-sumo website to help you figure out what your industry is going crazy about right now.



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