On-Page SEO Best Guide For Beginners

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On-Page SEO Best Guide For Beginners

On-Page SEO: How to Optimize Your Content for Search Engines

On-Page SEO Best Guide For Beginners

What is called On-Page SEO?

On-Page SEO Best Guide For Beginners: How is On-Page "internal" SEO different from Off-Page "external" SEO? Both methods are used to improve the ranking of the site page in search engines and the growth of relevant organic traffic.

On-Page SEO is aimed at optimizing the web page itself, keeping in mind both the content and the HTML code of the page.

Off-Page "off-page" SEO is a practice based on external signals: links, social networks, brand awareness, and PR.

Content quality

With internal optimization, it is important to regularly audit the content of the pages for the following parameters:

1. Relevance is the agreement of the content of a web page to find a user for a given key phrase.

  • Type (single post, post category)

  • Format (review, list, opinion, news, or instruction)

  • Submission method, depending on the content format

2. Readability - the presence of structured content, divided into blocks using subheadings, bulleted and numbered lists, and images.

3. Uniqueness and usefulness - content that ranks highly in the search should be unique and contain a new point of view on the problem, offer a new solution, and contain unique examples.

Content should be written "for visitors", it should fully and accurately answer the visitor's request. Good indicators of the behavioral characteristics of visits have a positive effect on the ranking of the resource in the search.

Search engine content optimization

The main "technical" ranking factors are:

  • Page content

  • H1 Headers, Title and Description Meta Description

  • URLs

  • Image optimization (Alt for description, size, quality, uniqueness) page ranking.

  • Website loading speed

  • Internal and external linking

  • Mobile optimization

  • Using Markup

What tools to use for on-page SEO?

On-Page SEO Best Guide For Beginners

When optimizing the pages of your site internally, using the following tools will help both an experienced SEO expert and a beginner:

  • Google Keyword Planner, Yandex.Words that - will help with page optimization for keywords

  • Plugin Yoast SEO ( Rank Math, All in One SEO Pack, and The SEO Framework ) - designed to help with filling the meta tags of the site pages

  • Services Advego and Glavred are useful at the stage of assessing the readability of texts

  • Page Speed ​​Insights, GTmetrix services for evaluating page loading speed

  • Google Trends - an assessment of the increase or decrease in demand for search queries


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