On-Page SEO: How to Optimize Your Content for Search Engines

What is called On-Page SEO?

On-Page SEO Best Guide For Beginners: How is On-Page "internal" SEO different from Off-Page "external" SEO? Both methods are used to improve the ranking of the site page in search engines and the growth of relevant organic traffic.

On-Page SEO is aimed at optimizing the web page itself, keeping in mind both the content and the HTML code of the page.

Off-Page "off-page" SEO is a practice based on external signals: links, social networks, brand awareness, and PR.

Content quality

With internal optimization, it is important to regularly audit the content of the pages for the following parameters:

1. Relevance is the agreement of the content of a web page to find a user for a given key phrase.

Type (single post, post category)

Format (review, list, opinion, news, or instruction)

Submission method, depending on the content format

2. Readability - the presence of structured content, divided into blocks using subheadings, bulleted and numbered lists, and images.

3. Uniqueness and usefulness - content that ranks highly in the search should be unique and contain a new point of view on the problem, offer a new solution, and contain unique examples.

Content should be written "for visitors", it should fully and accurately answer the visitor's request. Good indicators of the behavioral characteristics of visits have a positive effect on the ranking of the resource in the search.