On-Page SEO: How to Optimize Your Content for Search Engines
What is called On-Page SEO?
On-Page SEO Best Guide For Beginners: How is On-Page "internal" SEO different from Off-Page "external" SEO? Both methods are used to improve the ranking of the site page in search engines and the growth of relevant organic traffic.
On-Page SEO is aimed at optimizing the web page itself, keeping in mind both the content and the HTML code of the page.
Off-Page "off-page" SEO is a practice based on external signals: links, social networks, brand awareness, and PR.
Content quality
With internal optimization, it is important to regularly audit the content of the pages for the following parameters:
- Type (single post, post category)
- Format (review, list, opinion, news, or instruction)
- Submission method, depending on the content format
2. Readability - the presence of structured content, divided into blocks using subheadings, bulleted and numbered lists, and images.
Content should be written "for visitors", it should fully and accurately answer the visitor's request. Good indicators of the behavioral characteristics of visits have a positive effect on the ranking of the resource in the search.
Search engine content optimization
The main "technical" ranking factors are:
- Page content
- H1 Headers, Title and Description Meta Description
- URLs
- Image optimization (Alt for description, size, quality, uniqueness) page ranking.
- Website loading speed
- Internal and external linking
- Mobile optimization
- Using Markup
What tools to use for on-page SEO?
When optimizing the pages of your site internally, using the following tools will help both an experienced SEO expert and a beginner:
- Google Keyword Planner, Yandex.Words that - will help with page optimization for keywords
- Plugin Yoast SEO ( Rank Math, All in One SEO Pack, and The SEO Framework ) - designed to help with filling the meta tags of the site pages
- Services Advego and Glavred are useful at the stage of assessing the readability of texts
- Page Speed Insights, GTmetrix services for evaluating page loading speed
- Google Trends - an assessment of the increase or decrease in demand for search queries
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