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TOP 20 EMAIL MARKETING SERVICES AND PLATFORMS: Email marketing has the highest return on investment (ROI) of any marketing channel at $38 for every dollar spent.

How to get started with email marketing today and which tool to use?

Email marketing services, software, and platforms come with different prices and features. Most of these tools are great and it's up to you to find the one that suits you best. In this guide, I have researched and ranked the best email marketing services to help you:

  • make a choice depending on the tasks you are solving;
  • save more money.


To choose the best email marketing services, consider price, reliability, technical support, template design, ease of use, automation, integrations, and any additional features you need.

The best email marketing services should allow you to easily compose emails, segment your list, personalize messages, and view analytics reports. And most importantly, they must go to the main user mailboxes.

Finally, email marketing is about providing the appropriate message to the appropriate user at the appropriate moment.

Here is my pick of the best email marketing software and services to try this year:

  1. Active Campaign.
  2. Constant contact.
  3. HubSpot.
  4. sendinblue.
  5. Moosend.
  6. mailerlite.
  7. GetResponse.
  8. Pabbly.
  9. convert kit.
  10. Omnisend.
  11. gist.
  12. Automizy.
  13. Weber.
  14. Mailigen.
  15. benchmark.
  16. SendPulse.
  17. moon mail.
  18. ontraport.
  19. Campaing Monitor
  20. MailChimp.
  21. Mailjet.



Best Email Marketing Service ($9 per month)

Because of its comprehensive automation tools and distribution capabilities, ActiveCampaign is the greatest email marketing solution in general.

Machine learning, being the brightest tool on this list, plays an important role. ActiveCampaign's Predictive Actions answer difficult questions about your clients to take action on your behalf and guide them through the sales funnel.

ActiveCampaign also integrates with 850+ other apps (Facebook, Shopify, WordPress, and more).

List segment automation is intuitive, and you can create list triggers and move users based on dynamic email content, sales follow-ups, and more.

Email workflows are reliable and easy to manage. All of this data is synced with the built-in CRM to provide sales teams with an advanced lead scoring system.

The lead scoring system in the service is also flexible. If you're not familiar with lead scoring, it's a way to award points to individual email subscribers based on the actions you choose. Then, when subscribers reach the points threshold, they are placed in a new automation funnel or may be contacted by your sales team.

Here are the steps:

  • First, you choose your engagement metrics. This can be anything from opening an email or clicking, to downloading content or requesting a consultation.
  • You then add lead scoring rules and scores based on those conditions. They should be set based on effort level and conversion propensity.
  • Perhaps opening an email is worth two points, and clicking on a link is worth five points. Or actions such as not opening or unsubscribing are worth negative points. Once a subscriber reaches a pre-set points threshold, the subscriber's data is sent to Deals CRM, where it moves to a new stage of automation:

This is a great system that large companies use for the most personalized emails.

Another strong selling point is the convenience of email delivery, which is higher than all the other platforms on this list. The emails they send are the least likely to be marked as spam and have the best chance of reaching the main inboxes on Gmail and Outlook.


Pricing depends on account capabilities and the size of your email list.

  • Lite: $9 per month
  • Plus: $49 per month
  • Professional: $129 per month
  • Corporate: $229 per month

All plans come with a 14-day free trial.

Overall, ActiveCampaign is the best tool if you're looking for the best option for email marketing, CRM, and automation all in one place.

Get started with ActiveCampaign.



Best Email Marketing Service for Small Businesses ($16/month)

Constant Contact has been working in the field of email marketing since 1995, it got its name in 2004. In 2015, the company became part of the Endurance International Group, which includes companies such as Bluehost, HostGator, and

As stated on the website, the company's ultimate goal is to help small businesses navigate the promise, power, and potential of the internet.

They offer 100+ modern, mobile-optimized templates for customer acquisition and conversion, real-time reporting and analytics, and bonus features like coupons, surveys, and events.

One of the most unique features is an event management and the ability to manage invitations, registrations, and tickets:

At over 90%, email deliverability is above average and among the best among email service providers.

Prices for Constant Contact services depend on the number of email contacts in your list. Paid plans start at $18 per month for 500 contacts.

The service's drip campaigns are easy to use and intuitive. You can create simple sequences, but you cannot combine conditions or use advanced filtering.

Ultimately, if you're looking for niche features like event management and also want top-notch email delivery, Constant Contact is the choice for you. This year they have become my #2 choice among email service providers.

You can get started today and get 10% off your first 12 months through my link below.



Best Email Marketing Platform for Marketers (Free - $50/month)

HubSpot is the most integrated marketing suite on the market. Using this email marketing software is one of the easiest ways to design, optimize and send fantastically beautiful emails. They provide a ton of custom features and you can choose a plan and upgrade whether you're a small business or a large enterprise.

When creating an email, you either use one of the pre-made templates or start from scratch. These templates allow you to add text, images, buttons, dividers, and all sorts of elements and layouts.

I find HubSpot's email editor the easiest to use on the market. It is much faster and more convenient than the other tools on this list.

Once you're happy with the design of your email, preview it across multiple recipients, devices, or email clients such as Gmail, Apple Mail, and Office 365.

This tool is very helpful. Subject lines, preview text, and the actual content of emails can look completely different depending on the end user's email client.

These previews ensure that your emails look great in any inbox.

Personalization is another strength of HubSpot. As with standard tools, you personalize content based on common merge tags, such as the recipient's first and last name. HubSpot takes it one step further.

Personalize content based on the device, list section, and geographic location of the user. You may also use A/B testing to see which subject lines and content get the most opens and clicks.

Next, when you're ready to hit the "Submit" button and publish your email, you can use the "Smart Broadcast" feature. This feature allows you to adjust the time of sending for maximum engagement.

After sending the letter, it's time to review the indicators. The HubSpot analytics dashboard provides open and clicks data, as well as unique insights into the time spent viewing an email.

Seeing whether subscribers have read, scrolled through, or viewed your email is one of the best reporting tools to see how engaging your email content is:

For example, you may see that subscribers only skim through your emails. This data will help you understand what types of email content need improvement.

Consistent hitting of emails in user mailboxes is another advantage of HubSpot. The email deliverability rate is 99%. Such significant performance is due to the correct domain verification settings using DKIM and SPF records, as well as the ability to thoroughly preview and test emails.

The main reason HubSpot is at the top of my list is that the email marketing platform is just one aspect of their product. The real benefits come from the Marketing Hub Starter Package. This complete marketing platform includes email marketing and everything else to align your marketing and sales efforts:

  • fully functional CRM;
  • automated sequences;
  • mobile optimization;
  • personal calendar for scheduling meetings;
  • Gmail extensions for email tracking and customer service automation;
  • form constructors;
  • analytics of incoming leads, email, and advertising;
  • phone and email support.

HubSpot is my #3 pick of the best email marketing software for one simple reason: it perfectly aligns inbound and outbound marketing most efficiently.

I recommend you start for free and then upgrade to the Marketing Hub Starter Package for $50/month.



Best Email Marketing Automation Service on a Budget ($20/month)

Sendinblue is an easy-to-use email marketing service with a free plan that allows unlimited contacts and 300 emails per day. If you're serious about growing your list, you can take advantage of the Lite plan, which starts at $20/month and allows you to send up to 40,000 emails per month, and has no daily limit.

The free platform from Sendinblue is built on ease of use. Its simplicity allows you to easily create clean templates, automated welcome emails, and forms to fill out on the site. They also offer live chat and CRM in their free plan, which includes one automation workflow for 2,000 contacts.

Sendinblue also uses machine learning and artificial intelligence to send emails at the best times of the day to maximize engagement.

You can also view real-time stats with essential reports that provide metrics such as opens, clicks, deliverability, and heatmaps.

One of the best features is email workflow automation. They allow you to set triggers and send subscribers to custom workflows based on the actions they take on your site and funnel:

These automated triggers create actions such as sending emails and SMS messages, segmenting contacts into separate lists, and updating their information in the database.

If you need advanced email marketing automation software on a budget, you can start with the Lite Plan for $20/month and save 10% on annual plans.



Great all-in-one email marketing automation tool (Free - from $8/month depending on list size)

Moosend is an email automation solution that assists you in growing your email list, personalizing your messages, and automating activities so you can focus on client connections.

Drag and drop email templates are available in the campaign builder. You may use this tool to add graphics, text blocks, social symbols, and other elements to your emails. There is also a big selection of responsive email templates that look fantastic on both desktop and mobile devices.

Moosend's standout feature is its automation features. Using "Recipes" (pre-built automation templates), you can automate messages to increase sales, customer acquisition, and customer loyalty. Each automation consists of three main components: triggers, control steps, and actions. When you combine all three components, you can filter segments of the email list and send sequences when the actions you specify occur.

Some other key features of Moosend include:

  • Landing page builder tools. Create custom web pages with email registration forms to increase conversions.

  • Automation of work processes. These templates will allow you to personalize your emails and maintain customer relationships with ease.

  • Custom subscription forms. You can design and create custom forms that allow visitors to subscribe to your list of email addresses.

  • List segmentation. Customer behavior, such as engagement metrics and abandoned cart emails, may be used to segment your list.

  • Reporting Tools. Analytics tools provide a bird's eye view of all important email metrics.

  • Customer support. Each paid plan provides phone support. Individual enterprise plans provide account management services and email, phone, and chat support. There are also video tutorials and a huge knowledge base to answer your questions.

Moosend prices depend on the number of subscribers in your email list. The service provides a free plan for users with less than 1,000 subscribers, which includes registration forms, reporting, and the ability to send unlimited emails.

Moosend's paid plans start at $8 per month and increase as your subscriber base grows. Each paid plan includes access to transactional emails, page builders, and SMTP servers. Enterprise plans provide migration and deployment support, as well as Security Assertion Markup Language (SAML).

If you're looking for advanced email automation tools, check out Moosend.



Better ease of use and 24/7 support (Free - $10/month)

Over 600,000 customers worldwide use MailerLite. The service has flexible tiered pricing plans depending on the size of your contact list. The service is best known for its simple user interface, responsive email design, and excellent 24/7 phone and email support. You can start with the free plan if you have less than 1,000 email subscribers.

This free plan has a few limitations, but it allows you to send up to 12,000 emails every month.

When you upgrade to a $10/month plan, you get access to all the features that will help your marketing strategy, including a landing page builder, built-in forms, and pop-ups.

With MailerLite, you can track your email marketing results with click-maps and location-based open reports.

The service also provides many other great features, including:

  • 24/7 customer support via chat and email,
  • powerful and easy to use landing page builder,
  • integration with leading e-commerce platforms,
  • email surveys,
  • template gallery,
  • amazing email deliverability.

All in all, if you're looking for flexible pricing, want great shipping, and don't have a big list yet, give MailerLite a try.



Best Automated Sales Funnels & Landing Page Features ($15/month)

GetResponse is a one-stop online marketing platform to grow your business. The service offers email marketing campaigns, high converting landing pages, and webinar platforms to help your marketing efforts.

A real prime example here is Autofunnel, a tool with 30+ pre-made landing pages, email templates, and funnels for generating sales. In this case, you can choose the final goals.

Whether you want to incentivize lead generation, product sales, or webinar registrations, Autofunnel is the way to go. They are optimized to nurture your email list and maximize your funnel's conversion rate.

On the other hand, some of the suggested 500 templates look a bit dated and have average deliverability compared to others on this list.

However, one of GetResponse's strong points is its smart automation tools. Using these functions, you create many additional conditions for the automatic segmentation of lists. In addition, the drag and drop builder provided by the service is very intuitive and makes it easy to create high-quality emails.

GetResponse is a great solution for automating sales funnels and landing pages.

You can start with a 30-day free trial and upgrade to the basic plan for $15 per month. 

You can also save between 18% and 30% when you purchase an annual plan.



Excellent mailbox delivery and independent SMTP service ($29 per month)

Pabbly is an online platform that offers a complete set of marketing tools for online form creation, email marketing, subscription billing, and email list cleanup. In addition, it provides a complete business management package that includes all these tools at a low price called Pabbly Plus.

Pabbly's email marketing service doesn't limit you to features such as marketing automation, list management, autoresponder emails, subscriber segmentation, etc., whether it's a paid or free plan. You can easily integrate built-in or 50+ external SMTPs and send emails at no extra cost.

With Pabbly Email Marketing, you can increase your email marketing effectiveness by running campaigns and sending bulk emails to all potential users with just one click. It also handles bounce and spam complaints about all popular SMTP services - Amazon SES, MailGun, Mandrill, SendGrid, and more.

The price of Pabbly Email Marketing depends on the number of your subscribers. Here's a comparison of annual savings compared to other popular options on this list:

Some important features of Public Email Marketing include:

  • Convenient drag-and-drop email editor;
  • 500+ email templates that allow for all kinds of customizations;
  • collecting leads and business information through subscription forms;
  • multiple SMTP connections to route emails through multiple providers;
  • the possibility of improving the open rate if you remove invalid emails from your list using MX cleaner;
  • the ability to automatically send subsequent letters to those who did not open the letter;
  • the use of an autoresponder and the ability to interact with users without any manual effort;
  • the ability to automatically send emails on a pre-set schedule to attract subscribers.

Pabbly's email platform has a 99% delivery rate and is a great option if you're looking for a service to regularly clean up your list and keep your database up to date.

Get started with Public Email Marketing.


Great email service for bloggers ($29 per month)

ConvertKit is built by creators for creators. They understand the needs of their customers and know what it takes to grow an online following.

The service is attractively shaped, boosts conversions with automated emails, and organizes your followers for maximum engagement.

For bloggers looking to send personalized text emails, their design looks like they're coming straight from Gmail.

In addition, they offer pretty advanced email sequences based on both site and email activity. Their advanced triggers provide great list segmentation options:

ConvertKit is also a strong choice for several main reasons:

  • You can use advanced segmentation based on various actions to personalize your email funnel.
  • Your text emails are polished and free of distracting email branding.
  • Text-only emails will work best for your blog. Don't be concerned with elaborate designs, logos, or several pictures.
  • Ultimately, this is a great lead funnel platform.

For example, if a salesperson is trying to close a big deal, they will close it with either a phone call or a simple text email. He will not use a marketing letter with an image that is saturated with company branding.

While ConvertKit doesn't have a free plan, starting at $29/month and with a 14-day free trial, it's a great choice for bloggers looking to build high-converting sales funnels.

Start with ConvertKit, my top recommendation for bloggers.



Best Omnichannel Email Marketing Service for E-commerce ($16/month)

Omnisend takes email marketing one step further by integrating email marketing with social media platforms, text, push notifications, WhatsApp, and more. More than 40,000 marketers use the service's email marketing software in 130+ countries.

For e-commerce brands, Omnisend allows you to send more relevant messages to visitors across platforms and devices. This is achieved by understanding users' browsing behavior on the website and their device preferences based on any user events you create.

For example, you can track user actions on your site and then in welcome emails, abandoned cart emails, and post-purchase automation series to segment messages more effectively.

Plus, they integrate with all the leading e-commerce platforms.

Whether you use BigCommerce, Shopify, WooCommerce, Magento, or another eCommerce plugin, you can connect Omnisend to increase your sales.

With their $16/month standard plan, you can send 15,000 emails a month and get access to automation features. These include interactive subscription forms and email elements, SMS notifications, and product recommendations.

This feature set is great for boosting eCommerce conversions as users will receive messages based on the products they have interacted with on your site.

Omnisend is one of the best options for omnichannel brands that want to effectively market (and remarket) their visitors.

You can get started with a free 14-day trial, and plans start at $16 per month.

11. GIST

Best All-In-One Email Marketing Service (Free - $33.99 per month)

The gist is marketing, chat, and email automation platform that provides a complete 360-degree view of your business.

It also has advanced tools like event tracking to see what people are doing on your site and a knowledge base for automated customer support.

Where Gist excels is in the chatbot features. GistBot prequalifies leads and book appointments 24/7 for your sales teams, all in a modern style and any language. You can assign conversations to different team members, send personal notes, and organize conversations with convenient open/close statuses.

In addition, automation tools allow you to create visual workflows for customer acquisition and conversion. You create actions and tags to understand customer behavior, segment your audience, and use temporary variables to send the right message at the right time.

Overall, with advanced chat, event management, and marketing automation capabilities, Gist is a great all-in-one marketing solution for companies looking to increase leads for their sales team.

You can start for free for 500 subscribers and upgrade to a pro plan when you grow up.



An email marketing tool that increases your open rate by 34% ($9 per month)

Automizy is an email marketing platform designed to improve your email open rates by giving you all the tools you need to make your emails stand out in a crowded inbox.

Automizy provides the necessary set of features for email marketing, which includes sending campaigns, creating automation, creating forms, and managing contacts.

You get everything you need to achieve your email marketing goals in one intuitive interface.

With Automizy, you'll have access to proven email marketing best practices to help you increase open rates with built-in best practices, create email automation, automatically resend campaigns to non-openers, and save time with email templates, and automation templates.

To maximize email opens, Automizy provides an email subject line tester to get an estimate of subject lines before sending them. This feature helps you predict the performance of your subject lines based on data from over 1 million campaigns.

Finally, you can AB test automated emails. Write up to 4 subject lines and let our artificial intelligence optimize them.

When you start using Automizy for $9/month, you'll have access to all the features, including an easy-to-build email workflow to create the best converting sales funnel.


Best Small Business Email Service with Helpful Support (Free - $19/month)

With capabilities tailored to small enterprises, AWeber is used by over 100,000 email marketers. You'll get responses fast with high-quality email and phone assistance, as well as informative articles and videos, so you can focus on expanding your company.

Like other services on this list, AWeber offers email builders, list management tools, and analytics reports.

With AWeber's list management, you can import an email list and create a database from common file types such as XLS, XLSX, TXT, CSV, and TSV.

The service allows you to easily manage lists using any rules that you create automatically. In addition, with marketing automation tools, you can create an autoresponder workflow based on actions such as opening an email, following a link, visiting a site, and purchasing.

One benefit is 700 design templates, compared to 500 for GetResponse and just 80 for Mailchimp. Some of these templates look outdated, but some are great - they remind me of high-quality Instagram ads.

AWeber recently released the ability to use web-fonts in addition to standard fonts.

Overall, with a huge number of templates, helpful support, and a knowledge base, AWeber is a great choice for small business owners.

You can get started with AWeber's free plan, which gives you access to almost everything, including unlimited landing pages, signup forms, automated email campaigns, hundreds of powerful integrations, and award-winning 24/7 customer support.

AWeber's Pro plan starts at $19 per month and depends on the number of subscribers on your list.


People-Oriented Company with 99% Customer Satisfaction ($9 per month)

Campaign Monitor was founded in 2004 and is a great all-in-one email marketing platform. It does not have a single specific or unique feature that would distinguish it from others. However, we can say that everything is done well.

With a 99% customer satisfaction rate and a Giving Back program, they are a global company with people-centered values.

Each year, Campaign Monitor staff spend thousands of hours volunteering. They deliver groceries to local food banks, clean up trash in local parks and beaches, and donate goods to at-risk youth groups.

The vibrant design of Campaign Monitor's email templates is perfect for nonprofits and businesses alike. In addition, customer service and a people-centric approach help the service stand out from the crowd.

First, the email builder allows users to fully customize the design, down to custom web fonts and color choices. If brand standards are important to your business, you can block email sections with the Premier plan. This added security will help keep the brand consistent.

A bonus is the ability to add videos from YouTube or Vimeo to emails.

Further, their automation suite is comparable to other platforms in email triggers and actions. Data segmentation in Campaign Monitor is also great, as you can exclude multiple segments and create advanced rules before sending.

The service has over 250 pre-built integrations for connecting to third-party apps such as Salesforce, Magento, and WordPress.

The prices of this service are slightly higher than others in the list we are considering. The basic plan costs $9 per month and allows you to send 2,500 emails. Once you exceed this limit, I recommend using the Unlimited plan for $29/month.

Pay attention to the size of your list of subscribers - prices change quickly depending on it. For example, with a list of over 25,000 subscribers, the basic plan costs $299 and the unlimited plan costs $699.

All in all, if fast support and well-designed templates are your top priorities, Campaign Monitor is worth a try.

You can get started with a completely free account to try out its features.

Try Campaign Monitor.



One of the biggest names in email marketing (Free - $14.99 per month)

Mailchimp is one of the biggest names in email marketing, with over 1 billion emails sent daily on the platform and over 14 million customers in 2017.

The free plan provides users with a user-friendly interface, up to 2,000 subscribers, and 12,000 emails per month - more than enough if you're a small business.

Autoresponders, transactional emails, analytics, and numerous third-party connectors are included in the free plan. Mailchimp also has a free iPhone and Android app.

The service charges are based on the size of your email list, so if you go over the 2,000 thresholds, you'll join their 2,000-12,500 plan for $30 a month.

Overall, Mailchimp is the best-known free email marketing service on the market, with over 17 million users as of a few years ago.

However, this service is lower on my list because many people use it, but many other good options can create more personalized emails.

And to dive deeper, check out my full Constant Contact vs Mailchimp review and my ultimate guide to the 21 best Mailchimp alternatives to try this year. You can also check out a great comparison between Mailchimp and SendGrid.

If your needs are basic and you want one of the easiest options, try Mailchimp.

This article contains affiliate links from which I earn a tiny profit at no additional cost to you. However, when it comes to email marketing, these are the only products that I strongly suggest. The full information of affiliate links may be found in my privacy policy at the bottom.


Best in Integration ($10 per month)

Mailigen is a cloud-based email marketing solution designed for small and medium businesses in various industries including e-commerce, advertising, banking, media, and more.

Key features include email list segmentation, email automation, campaign analytics, subscription form building, pre-built templates, and online surveys.

In addition, users get access to online survey integration and text messaging capabilities.

Mailigen allows users to drag and drop text boxes, images, and other components to create the perfect marketing emails. The solution provides users with design tools and custom email templates and styles to help users create and manage their campaigns.

With nine different types of content blocks, you can easily customize emails and even add dynamic content with if/or statements.

Another powerful feature is the functionality thanks to the open API. Mailigen offers integrations with the biggest plugins like Zapier and WordPress.

In addition, the service integrates with e-commerce platforms and social platforms such as Facebook and Twitter.

Pricing is tiered and based on the number of email subscribers. For small lists with up to 500 subscribers, the price is $10 per month. If you have 2,500 subscribers, you will pay $25 per month, and for 100,000 subscribers, the price increases to $400 per month.

High volume custom pricing is also offered if you have over 150,000 subscribers on your list.

If you're looking for a robust email marketing service that integrates with multiple apps and has an open API, you can get started today with a 30-day free trial.


Best Drag and Drop Email Templates ($13.99 per month)

Benchmark is an easy-to-use, full-featured email marketing service. Its main features include an intuitive email builder, advanced automated campaigns, and tools like polls, voting, and pop-ups to grow your list.

First, you can add newsletter signup forms and popups to get users to join your list.

When they join, you can use triggers to add them to automated email workflows such as welcome streaks, post-purchase streaks, abandoned cart emails, and more.

Once users are on your list, you can support them with polls, questionnaires, and exceptionally designed emails (on all devices) to build a loyal audience.

Benchmark also offers analysis tools such as A/B testing of subject lines, content, and delivery times. In addition, Benchmark has a useful inbox validation feature that lets you see how your email will look across all email platforms.

Finally, the service integrates with 300+ others. The connection includes a WordPress plugin, Facebook signup forms, Google Docs, Zendesk, PayPal, and many other SaaS platforms to enhance your email functionality.

You can test Benchmark for free and upgrade to premium plans from $13.99 per month.


Best Multi-Channel Email Marketing Service (Free - $7.88/month)

SendPulse is a relatively new free email service provider founded in 2015 with some great recent reviews. The free email plan is quite generous and allows you to have an email list of up to 2,500 subscribers and up to 15,000 emails per month.

If you want to upgrade to a premium plan and remove restrictions, plans start at $9.85 per month ($7.88 per month when billed annually). The service also has a pay-as-you-go plan for 10,000 emails for $32 ($0.0032 per email).

Although the free plan offers high limits for sending emails, some users have experienced slow performance and limited template options. However, advanced features like SMS workflows and multi-device push notifications make up for any performance issues:

Also, by signing up for a SendPulse account, you can get started for free or get $50 off when you follow my link below.


All-in-One Cloud Email Marketing (Free - $23.99 per month)

MoonMail is a cloud-based email marketing tool powered by Amazon AWS. This is a great omnichannel option that allows you to send messages via email, voice, SMS, WhatsApp, Facebook Messenger, and chatbots.

This form of event-based communication is great for marketers looking to expand their messaging beyond email.

Like many other services on our list, MoonMail has a drag-and-drop editor and templates. One bonus is interactive email headers. With HTML and CSS, you can change features such as menus, hover color changes, fading, opacity changes, and more.

In addition, the service provides excellent customer support and a powerful knowledge base that will help answer frequently asked questions:

MoonMail's free plan has certain limitations. It allows you to send to up to 2,000 recipients and one campaign every day, however, each campaign may only send to ten people.

However, the big advantage is that users are only allowed to pay for the emails sent, not for the number of subscribers on the list.

It's best to use the starter plan for $23.99 per month. It allows you to store up to 25,000 subscribers in your email list and unlimited campaigns and mailings per month.

The plan also provides automatic email bounce management, spam reporting, compliance tracking, automation, and premium support.

The open API allows you to send messages via WhatsApp, Facebook Messenger, or other chatbots.

The service also has a built-in Shopify app that helps e-commerce merchants send responses and abandoned cart emails to potential customers.

MoonMail is a wonderful solution for marketers and small businesses wishing to send more dynamic and engaging emails and leverage APIs to broaden their reach.

You can start with a free MoonMail account to try out its features and upgrade to a starter plan for $23.99 per month.


Best Full Lifecycle Email CRM ($79/month)

When it comes to email marketing, Ontraport may not be the first name that comes to mind. However, the firm has been in operation for more than 13 years, employs more than 100 people, and generates more than $10 million in yearly revenue.

Ontraport is best known as a customer relationship management (CRM) tool first and foremost and an email marketing platform second.

Campaign Builder, visual marketing automation, and a live reporting platform are the service's key features. You may use this tool to design sophisticated sequences and cooperate in real-time with other users:

Ontraport has a powerful block-based editor with lots of useful contextual tooltips and hovers buttons to help you solve any issues you may have while creating campaigns.

The premium Basic plan, which starts at $79 a month and includes only 1,000 contacts, isn't scalable. The monthly fee roughly doubles to $147 whenever your email list expands from 1,000 to 2,500 users.

Ultimately, this tool is best suited for organizations focused on sales in high-tech B2B or B2C industries - companies for which sales automation and workflows are more important than mass emailing to large lists.

You can get started with Ontraport for free within 14 days without the need for a credit card.



Good for large lists (Free - $18.86/month)

Mailjet is an email marketing service that started in 2010 and is based in Paris. With a catchy name like Mailjet, you'd expect lightning-fast email services - and the service does deliver to a degree.

With the free plan, you get 6,000 emails per month or 200 emails per day for unlimited contacts. These options are great if you have a large list but don't send many emails per day.

To remove daily email limits, access 24/7 support, and send up to 30,000 emails per month, you can choose the $9.65 per month plan.

But some of the features, namely marketing features, and A/B testing tools, will require a premium fee that starts at $15.50 per month.

With a simple and intuitive interface and no list size limit, Mailjet is a good tool for large lists.


That's all. Hopefully, this list of the best email service providers will help you choose the right platform for your online business.

Because there are so many great tools out there, it's ultimately important to know your price point and what features are most important to you.

Focus on price, ease of delivery, template design, ease of use, and unique features you need.

My final recommendations:

  • If you're looking for a great new email service with advanced automation, look no further than Moosend.

  • If you want great email delivery and the best overall small business platform, Constant Contact is your winner.

  • If you want to add email marketing to your CRM and integrated marketing toolkit, HubSpot is your best bet.

  • Aspiring bloggers who need text emails and sequences on a budget can start with ConvertKit.

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