Free SEO Tools For Beginners To Help High Ranking

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Free SEO Tools For Beginners To Help High Ranking

15+ Free SEO Tools to Help You with Your Rankings

Free SEO Tools For Beginners To Help High Ranking

Free SEO Tools For Beginners: Since SEO is such an important part of marketing and business these days, new software solutions designed to help you get your website to the top of search engine results are popping up like mushrooms after the rain. These instruments, on the other hand, are not always inexpensive. This might be a concern for people on a restricted budget. As a consequence, we've compiled a list of the best free SEO tools that have been thoroughly tested and, most importantly, work.

Google tools

The tech giant offers an amazing amount of free products and services, and many of them can be used for SEO purposes. The following tools are considered must-haves for all SEO professionals and marketers:

1. Google Keyword Planner

Free SEO Tools For Beginners To Help High Ranking

This amazing tool often gets bad reviews, perhaps because people don't realize they can use it for free (i.e. without having to run an ad campaign), or perhaps because it no longer shows the exact number of searches, but rather approximate value. But despite its shortcomings, this plugin remains one of the most important free SEO tools as it can be a great tool for learning and doing proper keyword research.

Once you've set up the Keyword Planner, you'll be presented with two options: Find Keywords and Get Search Volume and Predictions.

If you are planning to use a keyword research tool, it is obvious that you will choose keyword search. The planner takes the term or phrase you enter and suggests multiple keyword suggestions, as well as statistics regarding competition, average monthly searches, and high and low bid, ranges for the top of the page.

If you already have a list of keywords and want to see how they perform, use the Get Search Volume and Predictions option. It will show you the estimated number of clicks, impressions, costs, CTR, and CPC for the keyword you entered.

2. Google Analytics

Free SEO Tools For Beginners To Help High Ranking

Google Analytics may not be strictly an SEO tool, but it's still something that every SEO professional should have in their toolbox. The reason is simple - Google Analytics will tell you if your search engine optimization efforts are paying off and to what extent.

This tool gives insight into your website data such as:

  • Traffic (organic)
  • Traffic sources
  • Bounce rate
  • Time on site
  • Page speed

This application offers several unique capabilities, such as tracking campaign stats to assess how well your efforts are performing. Goal Tracking lets you measure conversions, while Audience Reports give useful information about who your audience is and what they want.

The nicest part of Google Analytics is that, unlike other analytics programs, it gets its data straight from Google, so you can trust it.

3. Google Search Console

Free SEO Tools For Beginners To Help High Ranking

Google is quite generous when it comes to providing free SEO tools, and Google Search Console is one of its best gifts. This amazing tool allows you to keep an eye on how your site is doing in Google search and troubleshoot in case something doesn't seem right.

Google Search Console will not only help you confirm that Google has crawled and indexed your pages, but it will also allow you to troubleshoot indexing issues, request your pages to be re-indexed, and see which sites are linking to you, which searches lead to your site and more.

One of the things GSC can help you the most with is structured data (rich snippets). It shows you what needs to be improved and also helps you check your data in real-time.

In addition, Google Search Console submits an HTML Improvement Report highlighting issues such as inadequate meta descriptions and tags, and non-indexable content.

This great tool also helps to display site links below the search results and is a huge help when it comes to optimizing for AMP (Accelerated Mobile Pages).

Amazingly thorough search analytics reports, data about links to your site (with keywords), internal links, international targeting, mobile usability, index status, content keywords, blocked resources, crawl statistics and errors, robots.txt tester, sitemaps, security issues… these are just some of the areas where Google Search Console provides valuable input and suggestions for improvement.

Google also offers the very handy Mobile-Friendly test, an online tool that's part of the Search Console, to make sure your pages look right on all screen sizes.

4. Google Data Studio

Free SEO Tools For Beginners To Help High Ranking

Google Data Studio is another free and user-friendly solution from the search engine giant. It helps SEOs and marketers create reports with data coming from multiple sources. Specifically, it aggregates data from 17 Google products (Google Analytics, Google Ads, Google Sheets, Google Ad Manager, BigQuery, Google Search Console, etc.) It also works with over 90 partners Bing Ads, Amazon Seller, Criteo, and LinkedIn are examples of "connectors."

This tool does not provide any insights on its own, but instead helps you process data about your marketing activity and present it clearly and efficiently.

5. Google PageSpeed ​​Insights

Free SEO Tools For Beginners To Help High Ranking

Google PageSpeed ​​Insights is a quick and easy web tool to test the speed and performance of any website. It provides you a score after testing your website speed on both mobile and desktop. More significantly, it includes page-loading performance enhancements as well as extensive diagnostics.

The one thing this excellent speed profiling tool doesn't do is provide speed data for different locations.

Other Free SEO Tools

6. Keywords Everywhere

Free SEO Tools For Beginners To Help High Ranking

A tool that has quickly become one of the favorites for seasoned SEO experts and relative newbies alike, Keywords Everywhere boasts one major difference (and advantage) over other tools of its type: it runs like an add-on in your browser.

Compatible with Chrome and Firefox, the Keywords Everywhere app can be used on any website to get data on search volume, CPC, and competition. This means you don't have to log in anywhere, and more importantly, you don't have to switch between the keyword tool and your search volume solution. This saves you time and allows you to work on numerous sites at the same time.

You can continue to use your favorite keyword research tool, and Keywords Everywhere will simply add metrics like search volume and CPC to your results, giving you a complete set of metrics.

Keywords Everywhere currently work with:

  • Google (, Search Console, Trends, Keyword Planner, Analytics)
  • YouTube
  • Amazon
  • eBay
  • Etsy
  • Answer the Public
  • UberSuggest
  • Moz Open Site Explorer
  • Majestic
  • Google

With most tools, Keywords Everywhere data is displayed right below the search field. Agree, it is very convenient.

This tool is completely free and without any paid add-ons.

7. WMS-Everywhere

WMS-Everywhere is a free keyword research tool that competes with KeywordsEverywhere. It's a free Google Chrome browser plugin that can be installed in a matter of seconds. Once installed, this program provides a wealth of information regarding the term you searched for. Simply enter your term and Google it, and the program will offer you keyword statistics and recommendations.

With WMS-Everywhere, you can search from any geographic location, get related searches ('people also search' results) and metrics like volume per month and CPC (cost per click) for any keyword you enter, without any restrictions.

As we said, WMS-Everywhere is completely free, and its creators promise that it will stay that way forever. Mozilla Firefox users will also be happy to know that an extension for their favorite browser is already in development.

8.Moz Free Tools

Free SEO Tools For Beginners To Help High Ranking

This SEO giant currently reigns supreme in the SEO tool landscape, but its most complete solutions aren't entirely free (although they do come with a 30-day free trial). But don't worry. Even if you're on a tight budget, there are some great free tools from Moz that you can use.

Moz Link Explorer: is a great tool for analyzing not only your links but also those of your competitors. It allows you to track inbound links, find broken and spam links, analyze anchor text and get Page Authority and Domain Authority scores.

Moz Keyword Explorer: generates keyword lists, analyzes keywords by search volume, views and sorts SERP details and keyword predictions check keyword difficulty, and performs competitive keyword analysis.

MozBar: advertised as an "all-in-one SEO toolbar", allows you to create custom search queries, easily find highlighted keywords on a page, distinguish between "follow", "nofollow", and internal and external links, view page elements, attributes, markup, and more.

9. Open Admin Tools

Open Admin ToolsOpen Admin Tools is a set of web-based tools to track any website's page rank, traffic statistics, indexed pages, backlinks, cache history, server analysis, and more. It provides instant data and is very convenient to use because it is online and can be accessed from any device.

It also performs DNS record analysis, HTTP header analysis, offers site technology overview (SSL, robots.txt, XML sitemaps, server), and link analysis (internal, backlink, follow and no follow), social media analysis, and much more.

10. SimilarWeb

SimilarWeb is a small, user-friendly web analytics service targeted specifically at businesses. It provides traffic and conversion data for your customers' and competitors' websites and analyzes page views for their keywords, bounce rate, and similar data.

SimilarWeb comes as both a free and paid tool. However, the free version is rather limited in terms of results. You only get five results for each metric, one month of mobile app data, and three months of web traffic data. The paid version of this tool gives you unlimited metric results, up to three years of web traffic data, up to 28 months of mobile app data, desktop/mobile separation, keyword analysis, and a range of other advanced features.

11. SEO Minion

As the name suggests, this tool is designed to help SEO experts, marketers, and business owners. SEO Minion is a browser extension perfect for quick daily SEO tasks like on-page SEO analysis, redirects, broken link checking, and hreflang checking.

In terms of special features, this tool checks your site's ranking in multiple places and also has a handy search results preview tool.

SEO Minion is completely free and fairly easy to learn. At the moment it is only compatible with Chrome and Firefox.

12. NitroPack

Free SEO Tools For Beginners To Help High Ranking

NitroPack is a caching and optimization plugin that will help your site load faster. It may be used on any website, however, WordPress produces the greatest results. The NitroPack plugin enhances numerous areas of your WordPress site, resulting in a significant increase in your Google PageSpeed score. This is especially essential now, given Google's recent pronouncements about the addition of Web Vitals and the use of speed as a ranking factor.

The NitroPack WordPress plugin contains many features, most notably Amazon CloudFront integration, HTML compression and minification, CSS minification and JS compression, as well as browser-aware caching and lazy loading.

You will be amazed at the results when you launch NitroPack for WordPress. In addition, it is very easy to install and use. The plugin is free for small websites (up to 200 pages) and plans start at $19/month.

13. GTmetrix

GTmetrix is ​​not solely an SEO solution, but rather a tool that you can (and should) use in conjunction with other SEO and analytics tools. Simply put, it shows you the speed at which your pages are loading, as well as suggestions and ideas on how to make them faster.

It monitors pages, sends out performance reports, allows you to set up alerts when a page triggers a certain condition (certain values ​​of page load and total page size, etc.), tests in multiple regions, and analyzes for mobile devices.

Given that speed is a major factor in SEO, and that Google doesn't rank sites with low loading, it's obvious that GTmetrix is ​​an essential addition to any SEO toolkit.

This tool is free, but there is also a premium version with advanced features and functionality.

14. Ahrefs Free Keyword Generator

Keyword Generator is a free tool from Ahrefs that allows you to generate up to 150 keyword suggestions for any search term. Besides keyword suggestions, it gives you search volume and KD (Keyword Difficulty) for each keyword. Keyword Difficulty (KD) is an estimated ranking difficulty based on the Ahrefs algorithm for given keywords. The range of values ​​is from 0 to 100 (a lower number is easier to rank).

What's great about this tool is that you can search for keyword variations not only on Google, but also on Bing, Youtube, and Amazon. In addition, you can choose from over 170 countries from the drop-down menu.

15. SerProbot

SERProbot is a free online tool to check the search engine rankings of any website - your own or a competitor's. It can check up to five keywords at the same time. The tool doesn't offer particularly detailed information, but it's great for quick checks and simple insights. You don't even need to register.

16. Answer the Public

When it first hit the SEO tool market, Answer the Public immediately stood out with a trendy, slightly offbeat interface and a simple but brilliant concept. This SEO tool uses most of the Google and Bing autocomplete results to give the user an idea of ​​the motivation behind each request. Based on the belief that these results are the most underused source for keyword research, Answer the Public divides them into various lists that are presented in a visually innovative and user-friendly way.

This tool organizes the results by questions, prepositions, comparisons, and related keywords, and even sorts them alphabetically for you. And all this can be downloaded for further processing.

Recently, Answer the Public has also made its way into a paid version, offering unlimited search, saving reports, high-res images, and more. If you're working on a new project or a brand new website and are looking for quick and easy keyword ideas, then this tool might be just what you need. If you don't mind the weird guy staring at you while you're typing.

17. Ubersuggest

Ubersuggest is one of those tools that, although it has a paid version, its free version gets the job done (and does it very well) for most small to medium websites. True, it used to be completely free, but since it was acquired by digital marketing and SEO mogul Neil Patel, he has added a large number of exceptional SEO features that also required the development of a paid package.

This tool's free edition assists you in generating keyword recommendations, but it doesn't end there. In reality, you may track keywords (up to 20), receive weekly reports, add up to 20 locations, three site audits every day, 10 keyword recommendations, and ten content ideas with the free edition. But the best thing about this tool is that it also allows you to see what your competitors are doing thanks to competitive analysis of their domains. You can learn about your competitor's top-performing keywords and top-performing pages and generate up to three reports per day. This way you get powerful tools to outperform your competitors as well as get fresh keyword ideas based on what they use.

18. WooRank

WooRank is another SEO tool that comes in free and premium versions. This is a simple tool that can provide you with some simple yet powerful solutions to improve your search rankings. The free version has a keyword feature that allows you to track up to 15 keywords, and the site crawler can provide crawl data for up to 50 pages. On top of that, if you want to see how your competitors rank, you can compare your site with theirs, although the free version only allows you to use one comparison site, with the premium version you get a lot more.

WooRank can be easily integrated with Google Analytics and Google Search Console, which is a good thing since this tool alone is nowhere near as powerful as the data you can get from those two.

Another feature worth mentioning and that we don't see often in other free SEO tools is automatic uptime notifications that alert you if your website goes down.

Finally, WooRank also has a browser extension that can be used for quick analysis. Available for Google Chrome and Mozilla Firefox, this extension offers a quick SEO analysis of any website you want, taking into account the most important internal and external factors.

19. Header Parser by IsItWP

Your headline can be the deciding factor in whether someone becomes a subscriber, customer, or customer. It can attract people or scare them away. But how do you know if the headline you come up with is going to do wonders for your traffic and engagement, or be a flop? This is where the header parser from IsItWP comes in. This amazing free online tool is extremely easy to use, yet still provides you with some powerful insights.

The tool analyzes your headlines by approaching them from several aspects, primarily in terms of readability, SEO value, and sentimental impact. The analyzer offers a visual representation of the title in the search results and assigns a score to it. The analysis is carried out in many aspects. You are given a score ranging from 1 to 100. You should strive for a score of 70 or above.

The tool analyzes title language, word count, use of unusual or emotive words, and "strong words". Since titles with emotional triggers are more clickable, the tool focuses on this aspect, in particular, pointing out possible improvements. It also determines the sentiment a headline can evoke, ranking it on a scale from positive to neutral to negative.

Finally, the search result preview ensures that the title doesn't break off in the search results.

Bonus: WordPress SEO Plugins


The most popular SEO tool for WordPress, Yoast is a plugin that integrates seamlessly into your website's admin area and can be used with equal ease by both newbies and experienced marketers and content creators.

There are free and premium versions of this plugin. While the premium package includes many sophisticated capabilities, we believe that the free version provides more than adequate optimization for most websites.

The Yoast plugin is very easy to set up and even easier to use. Once you enter a keyword, Yoast will analyze your page or post and let you know if you've used it enough times, as well as other important things you may have missed, from metadata to images. It even allows you to create an XML map of your website so that search engines can easily crawl it. In addition, Yoast provides a readability score to help improve the quality of your content.


The latest addition to the SEO tool market for WordPress plugins is RankMath, a plugin that already has over 200,000 active installs (and growing) and threatens to dethrone Yoast from its longtime undisputed throne.

One of the things that make RankMath the best free SEO plugin is the fact that it's completely free and yet comes with a set of features that we usually only find in paid versions of SEO plugins and tools.

Unlike its competitors, RankMath takes rich snippets very seriously, providing up to 14 different types of snippets with full Google Schema Markup support. With RankMath, you also get internal link suggestions, Google keyword ranking information, and the ability to take care of your robots.txt files seamlessly.

The interface is modular, which means you can customize everything the way you want, optimizing your workflow and productivity.


On this, perhaps, everything. These are the best free SEO tools available right now. Some of them offer complete all-in-one solutions, while others can be combined and tailored to your liking.

Free SEO tools are a great option for beginner marketers on a budget, as well as for SEO professionals who don't need particularly extensive and expensive solutions. These tools, especially when combined with some premium WordPress SEO themes, offer valuable insights and can be a huge help in your quest to get your business ranked high on the search results pages.

All successful work and creativity!

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