Email Marketing Best Tips and Tricks For Beginners

Email Marketing Best Tips and Tricks For Beginners

WHAT IS EMAIL MARKETING?


Email Marketing Best Tips and Tricks For Beginners


Email Marketing Best Tips and Tricks For Beginners: Email marketing may be defined as the use of email to advertise items or services. Furthermore, email marketing is a strategy for maintaining and developing connections with your subscribers to achieve a certain goal, such as a sale.

Email marketing is one type of digital marketing, which also encompasses search engine marketing, social media, SEO, blogging, and other tactics.


Before the advent of email, direct mail was a way to get information to consumers in their inboxes. Email marketing takes this strategy online by sending messages to users electronically in their inboxes. Unlike direct mail, email requires the user to subscribe to receive your messages.


HOW DO EMAIL MARKETING SERVICES WORK?


Email marketing services (or email marketing) are the use of online platforms to send bulk email marketing messages to your list of subscribers. This tactic allows you to better attract new customers, strengthen relationships, and drive customer loyalty.


Without having to pay for expensive advertising space on Google or Facebook, you can quickly and simply reach your audience right where they are using email marketing campaigns.


The best email marketing platforms operate using some of these basic features:


1. AUTOMATION


The ability to send email sequences when a user joins your mailing list or takes an action on your site. This could be making a purchase or leaving the cart.


2. CUSTOM EMAIL TEMPLATES


Drag and drop email campaigns take the hassle out of email marketing coding and you can focus on adding content and images to your emails.


3. DYNAMIC CONTENT


You can use merge tags in your emails to customize them for each member of your email list, changing them dynamically.


4. LIST SEGMENTATION


The longer you work with your email list, the more data you collect, including open rate, interests, purchase history, and more.


5. ANALYTICS DASHBOARD


Including open rates, clicks, purchases, etc.


6. ADVANCED FEATURES


Look out for other cool features you can add to your campaigns, such as polls, contests, coupons, and events.


BENEFITS OF EMAIL MARKETING PLATFORMS


Email marketing is of the utmost importance as it is one of the best ways to build a loyal audience, generate revenue, and find users where they are – in their inbox.


Email Marketing Best Tips and Tricks For Beginners



When a user subscribes to your email list, they show interest in your business and are ready to receive your messages. Since 74% of shoppers believe word of mouth influences their buying decisions, email is a natural extension of this ability to collect and communicate important information to them.


Also, if you're in sales, email is the third most influential source of information for B2B audiences, behind only personal connections at work and recommendations from industry leaders.


By choosing the best email service, you can cost-effectively send messages on a large scale, connect with warm leads without cold emails, and pay no fees beyond a monthly subscription.


Here are some more benefits of using email marketing services:


  • Email marketing is cost-effective and has a proven ROI (every dollar spent can provide a $44 return on investment).

  • Ease of use and pre-made email builders make it easy to create stunning and mobile-friendly emails.

  • Email is one sort of multi-channel marketing that helps to increase brand exposure and client loyalty.

  • You reach your customers exactly where they are - in their mailbox.

  • Email allows marketers to reach their audience with relevant, personalized, dynamic messages—74% of marketers say personalization increases customer engagement.

  • Automated emails like abandoned cart emails, welcome emails, and post-purchase emails allow you to generate extra income without much time or effort.

  • The possibilities for email marketing are endless and you can find easy-to-use tools whether you are a small business or a large company.


SOME EMAIL MARKETING BEST PRACTICES


Email marketing is more than just writing a message and sending it to a list of contacts. There are many email marketing best practices to follow and email marketing industry benchmarks to achieve.


Here are some of the best email marketing practices to help you succeed this year:


1. DON'T USE PURCHASED EMAIL LISTS


Email marketing is so effective because people want to interact with your business and receive your messages. Buying email lists takes away that trust by spamming their inbox with stuff they don't need.


There are severe penalties for non-compliance with these rules. According to Keep (formerly Infusionsoft), under the CAN-SPAM law, you can be fined up to $16,000 for an incorrect email message.


The effectiveness of your email marketing depends on a high open-rate. Expect low open rates, spam complaints, and maybe blacklisting if you send a shopping list.


Given the recent introduction of the General Data Protection Guarantee (GDPR), it's worth repeating: never buy email lists. You should also clean up your email list regularly to make sure your contacts are up to date.


2. PERSONALIZE CONTENT WITH MERGE TAGS


An email with the headline "Dear {First Name}" is much more personal than "Dear Member". Any data you collect from your subscribers should be used to personalize the content they receive.


If this element is placed in a column in the CSV file next to an email address, the merge tag may work. The merge tag is a piece of ESP-specific code that allows you to put unique pieces of user data from your email list into your emails.


First and last names are the most popular merge tags available to an email marketer. In addition, you can use other cards such as company name, date of the last visit, number of emails opened, items purchased, or information from a survey.


Using merge marks in your initial greeting is a great start to personalizing your email.


3. WRITE COMPELLING SUBJECT LINES


Email subject lines should be concise, compelling, create a sense of urgency, and at the same time provide enough information to let the user know what they're opening. Sounds confusing? Don't worry - it's not.


Subject lines should be between 30 and 50 characters long (many email providers cut off longer subjects). They need to cut through the noise and encourage users to take action. Using numbers and symbols, well-designed emoji, and interesting offers and discounts will increase your open rate.


4. USE A SERIES OF WELCOME EMAILS FOR NEW SUBSCRIBERS


Email automation is a powerful tool and is most often used in a series of emails welcoming new subscribers to a list. These free autoresponder emails are sent automatically when new users subscribe to your list.


You can choose when to send these emails so that your subscribers receive them on the first, third, fifth, or even tenth day. Only you know the right frequency to send these emails based on your business goals.


For example, an e-commerce site might offer a 10% discount on the first welcome email. In emails 2 and 3, they can go into more detail about their brand story, product catalog, and social media accounts. The great thing about a welcome email series is that it works on auto-pilot, engages your list, and converts prospects into customers.


5. FORMAT YOUR LETTERS CORRECTLY


Emails should be between 500 and 600 pixels wide, otherwise, users will have to scroll horizontally on mobile devices.


Never list a "from" email address as "not responding", such as noreply@adamenfroy.com. Make it a name that your subscribers will instantly recognize.


Position your main marketing message and call to action (CTA) higher in the text so that most users see it right away.


In email content and images, stick to no more than three fonts and make sure the design matches the look and feel of your brand. Finally, place your logo at the top of the email so that subscribers recognize your brand at a glance.


EMAIL MARKETING FAQ



Email Marketing Best Tips and Tricks For Beginners


WHAT ARE THE TYPES OF EMAIL MARKETING?


There are three main types of emails you can send to your list:


  1. Newsletters and marketing emails. These are emails that are sent once to your list and contain up-to-date content, news, and offers.
  2. Transactional emails. These emails are used in e-commerce and can be things like order confirmation emails, receipts, invoices, and delivery confirmation emails.
  3. Behavioral Emails. These are emails that are triggered based on subscriber activity, such as welcome emails when a user joins your list, offer/cross offer emails, post-purchase testimonial emails, re-engagement emails, or free trial expiration emails.


CAN I DO EMAIL MARKETING FOR FREE?


Yes, you can get a free email plan if you have a small mailing list. For example, Mailchimp offers free plans if you have less than 2,000 contacts and only need to send 10,000 emails per month.


Other popular tools, on the other hand, have greater deliverability, more distinctive designs, and more automated options. What you pay for is what you get.


HOW TO DO EMAIL MARKETING?


Following these steps will help you get started with email marketing:


  1. Choose an email service provider from this list and register.
  2. Collect contacts through forms to fill out to grow your email list.
  3. Create initial email templates.
  4. Create a series of welcome emails.
  5. Make sure your material is error-free by using one of the top grammar checkers.
  6. A/B test subject lines to improve open rates.
  7. Preview the email on the platform to make sure it looks good on all devices.
  8. Schedule and send the email at the optimal time.
  9. Analyze email analytics to improve engagement.

WHEN IS THE BEST TIME TO SEND AN EMAIL?


The time it takes to send an email depends on customer data and the type of business you have.


For example, Tuesdays and Wednesdays see the most engagement as more people click on your emails, open them, and read them. Also, 8 am and 4 pm are the best times of the day to send emails.


HOW TO OPTIMIZE EMAIL CAMPAIGNS?


To optimize emails and increase engagement, you need to conduct A/B testing and review analytics reports to improve performance.


You should always test one variable at a time to get an idea of ​​how your data is responding. For example, you can test the time of day, email subject line, customer segment, email content, imagery, and call to action.


Once you've come up with a hypothesis about what to test, review your reports to see how changes affect opens, clicks, unsubscribes, and sales.



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